The Importance of Brand Consistency across your Organization's Channels

The Importance of Brand Consistency across your Organization's Channels

Have you ever visited an organization's website, twitter or facebook page, only to feel confused by the different look and colours? Did you wonder if you got lost somewhere along the way?

An organization's identity must be recognized across all channels and its Award and Fellowship Program is no exception. This means that all logos, banners, fonts and colours used on Application Forms and program materials should use the same style guide and design.  This not only triggers brand recognition, but also consumer confidence.  A recent report by Siegel + Gale on a survey of 3,000 people in the US and UK, determined that consumers are more likely to associate trust, respect, and reliability to brands they are familiar with.  Nike was the most memorable brand in the report and is highly recognizable in all its channels.

Consistency is key to a better user experience. Ensure your Award and Fellowship website, program guide, and outreach efforts such as social media and email marketing, all share the same look and feel.

 

Share

Post a Comment

Archive
Subscribe to our Blog
Like our articles? Get notified so you won't miss one!
Name