Case Study: 12 Days of SMARTfx Contest

Case Study: 12 Days of SMARTfx Contest


SMARTfx, an innovative health and wellness beverage recently launched in Canada, wanted to created brand awareness of it's product as it's distribution expands across the country though a contest on it's website called "The 12 Days of SMARTfx". The company also wanted to demonstrate it's strong corporate values and a commitment to the community.

Solution & Strategy

  • Create a contest microsite on the SMARTfx website that runs for 12 days prior to Christmas with hashtag #EnergizeNaturally
  • Co-promote with local manufacturer of innovative fitness products (Lebert Fitness), to align with the health and wellness theme
  • Partner with Children’s Wish Foundation by giving a contribution based on number of entries submitted
  • Motivate people to participate and share the contest by offering daily prizes and one grand prize with additional chances to win through social media sharing.  Provide additional incentives on the contest thank you page with a free Lebert Fitness workout download and Amazon product coupon
  • Create vibrant branding with hashtags for all social media channels
  • Focus on health and wellness by requiring participants to describe how they “Energize Naturally”. Compile and display the entries on an “Energy Wall” on the website
  • Create a simple form using RQ Awards Ultra-Light that is easy for entrants to complete
  • Promote through different channels including social media, distributors, contest sites


  • Total number of entries (3,592) surpassed expectations, resulting in Canada-wide brand awareness
  • Increase of 1500+% in website traffic over 12 day period
  • 25% of entrants opted in to receive email newsletters on product information and promos
  • #EnergizeNaturally submissions will help contribute to ongoing awareness of SMARTfx as healthy and all-natural product


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